A digital ecosystem built from the ground up — connecting factory owners with the machines they need and the maintenance they rely on.
PROJECT DETAILS
NAME
Maknana
COUNTRY
Saudi Arabia
SERVICES PROVIDED
Brand Identity, UX/UI, Product Development
YEAR
2025
PROJECT OVERVIEW
Maknana is a B2B platform that connects factories with machinery services through two mobile apps and a smart admin dashboard. MarketsFit Studios led the full project — from visual identity and brand system to UX research, UI design and full-stack product development — building a bilingual ecosystem that today tracks 600+ machines for 200+ factory clients, every single day.
CHALLENGE
Buying and maintaining industrial machinery was scattered across phone calls, paperwork and disconnected vendors. Factory owners had no single view of their machines, warranties or service history, and field engineers had no structured way to receive jobs, report their work or get paid. Maknana needed a brand as precise as the machines it serves, and a product that works for two very different users — in Arabic and English.
SOLUTION
We built a bilingual brand inspired by the double helix — automation as the code that drives every machine — in a bold orange-and-black industrial system. Around it, we designed and developed one connected ecosystem: a factory app to buy new or used machinery, track warranties and request on-site repairs; an engineer app to receive real-time service requests, file reports and trigger payments; and an admin dashboard where the Maknana team manages contracts, payments and reports in one place.
Machines tracked daily for 200+ factory clients
Field engineers running every job through the app
The Brand
Maknana sits where life's complexity meets mechanical precision. DNA is the natural code that governs life; automation is the technical code that drives machinery. The identity draws on the double helix to mirror the flow and interconnectedness of automated systems, combining organic lines with mechanical forms. A bold orange-and-black palette carries the energy of the factory floor, while a bilingual system keeps Arabic and English equally strong.
Logo & Monogram
A confident geometric wordmark paired with the Mk monogram — two strokes that read as both letterforms and machine parts, scaling cleanly from app icons to factory signage.
Typography
Krella sets the tone for Latin headlines with its engineered curves, while Alexandria carries the Arabic and body text — giving both languages the same weight, rhythm and industrial clarity.
Brand in Use
From packaging and print to stage screens and social, the system stays recognisable at every touchpoint.
The Product
We started with UX research on both sides of the service — the factory owner who needs machines running, and the field engineer who keeps them running — then designed one connected, bilingual flow from first purchase to final report.
Factory App
Factory owners buy new or used machinery, track warranties, request on-site repairs and report malfunctions, and manage their contracts and payments — all from one app.
Engineer App
Engineers receive service requests in real time, file their reports on site and trigger the payment flow when the job is done — no calls, no paperwork.
Admin Dashboard
The Maknana team runs the whole ecosystem from a smart dashboard: orders, service requests, engineers, contracts, payments and performance reports in a single view.
Launch & Impact
We built and shipped the full stack — apps, dashboard, in-app store and landing page. Today Maknana runs the day-to-day of its clients: 200+ factory clients track 600+ registered machines through the app every day, 23 field engineers receive their jobs and file their reports from the technicians' app, and hundreds of spare-part and maintenance orders have gone through the in-app store this year alone.
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