One Site, Two Audiences

Yem has two customers of its own: the makeup artists, photographers, caterers and venues who sell on it, and the families planning an occasion who book them. We gave each one a complete landing page behind a single toggle in the nav — its own hero, story, proof, FAQ and call to action, from “Sign up as a provider” to “Download the app”.

Arabic and English, Natively

Both versions run fully in Arabic (right-to-left) and English (left-to-right). Layouts, numbers, icons and type mirror properly instead of one direction being translated on top of the other.

Built for the Phone First

Most of Yem's audience arrives on mobile from Instagram and TikTok, so every section was designed for the small screen first, with a sticky call to action that is always one thumb away.

A CMS Built Around the Team

Instead of handing over a generic website builder, we engineered a custom CMS shaped around how Yem works — so the team can change every word, image and section of the site themselves, in both languages, without waiting for a developer.

Every Section Is a Block

Each page is a stack of blocks — hero, story, stats, steps, testimonials, FAQ. The team adds new ones with smart create, drags them into order, hides them without deleting, and edits Arabic and English copy side by side.

Live Preview on Every Screen

Every change shows up instantly in a built-in preview that switches between mobile, tablet and desktop, so nothing goes live before the team has seen it on the screen their customers use.

Bilingual, Versioned and Safe

The whole dashboard works in Arabic and English, every page keeps its version history, and changes are published only when the team presses publish.

Blog, Inbox and Settings

Beyond pages, the CMS runs the blog and its categories, the media library, navigation and footer, newsletter subscribers, contact messages, users and site-wide settings — the whole website from one place.

Product Management

Alongside the website, we ran product management for Yem: defining requirements for the customer and provider apps, ranking every feature into release phases, and keeping designers, developers, the business and content teams working from one plan and one shared status tracker.

Live on the Stores

Yem Customer and Yem Provider are live on the App Store and Google Play, with the website and CMS carrying both audiences to the right app.